What is a UGC Hub and why they work

User-generated content (UGC) is any content—text, videos, images etc.—created by people. Brands will often share UGC on their own social media accounts, website, and other marketing channels.

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Create a Dialogue with Consumers

Given the current online marketing landscape, it’s critical for savvy marketers to engage consumers in an open, two-way dialogue. By allowing consumers to contribute to marketing campaigns through photos, videos, text and user-voting, campaigns become personal. You can learn a lot about what resonates with your core consumers in a very short period of time based on what they share with you on the site, as well as what they send to friends and family as contest participants transform into viral evangelists for your brand.

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Virally Spread Your Marketing Message

Assuming your contest site is built well and with the right viral tools at the disposal of users, user-generated contests can be a great way to virally spread your marketing message. What is unique about contests is that entrants have an incentive to promote themselves in order to get the votes needed to win the contest. And as we’re learning, in a digital world with a lot of noise, consumers have a higher level of trust and interest in content referred by their friends. This provides brands with an amazing way to expose their message to a new audience of engaged consumers.

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Build Community Around Your Brand

Creating a contest microsite with built-in social networking features provides the landscape for your customers to talk about the promotion. What’s a contest microsite you might ask? It’s a standalone web site or sub-section of your existing brand web site that is dedicated to the contest and fully customized to your look and feel. In addition to contest rules, guidelines, user entry forms and voting it should utilize key social features allowing visitors to share and interact with the contest entries and each other. Depending on the theme of your contest, this interactive conversation could be focused on your product or brand specifically or something with which you want your brand associated with.

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Grow Your Customer Email Database

Because of the viral nature of entrants reaching out to friends and family to promote entries, contests can be a great way to build your customer database for future marketing efforts. It goes without saying, however, that users must opt-in to receive future marketing messages.

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What to keep in mind while creating these

  • Have clear messaging
  • Have a clean layout
  • Make sure your contest is Mobile/Tablet friendly
  • Spread the word

EXAMPLES

Our top choice for enterprise level and custom or full-service social media marketing campaigns and promotions that run on mobile and the web is Votigo. You can check them out here!

 

Our top choice for cost-effective, self-service platform with beautiful templates geared towards Small to Medium Sized Business and marketing consultants is Heyo. You can check them out here!

 

Check out these live campaigns

 

Some examples of their work below.

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UGC Contest

Votigo
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UCG Gallery

Votigo
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UGC Contest

Votigo
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Video Contest

Votigo
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UGC Contest

Heyo
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UGC Contest

Heyo
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UGC Contest

Votigo
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UCG Contest

Votigo